Determinants of corporate sponsorship award opportunities for Soccer Premier League clubs in Kenya

Corporate sponsorship is a common phenomenon in major soccer leagues worldwide. Studies the area of sports decision-making have been done from global context but lack focus on particular sport or league. Little empirical evidence has emerged factors. The purpose this study to determine factors considered by corporate organizations availing clubs Kenya Premier League. determined influence team-based, country-based and environmental-based characteristics organizations’ decisions sponsor, first its kind be Self-administered questionnaires were used collect data six sponsors community-based, privately-owned military-based League 2018/2019 season, as well club chairmen treasurers. Interviews also conducted managers assistants marketing/sales departments sponsors. Data analysed using descriptive statistics rank their order importance. Regressions test hypotheses. obtained through interviews sorted out according objectives presented narrative form. revealed that team-based had highest significant effect decisions, followed then   Key words: Determinants, sponsorship, soccer, premier league clubs, League, Kenya.